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New report suggests most Canadians would use more coupons at the grocery store if more were available or useable

HALIFAX, N.S. (March 22, 2022) – With higher food prices, a growing number of consumers are looking for new ways to save. Reading weekly flyers, using coupons, taking advantage of volume discounting, and using food rescuing apps are some of the methods Canadians are using to save at the grocery store. This report looks specifically at how Canadians feel about some opportunities grocers offer to save while at the grocery store. The Agri-Food Analytics Lab at ¹û½´ÊÓƵ University, in partnership with Angus Reid, conducted a study on couponing, volume discounting and other methods used by the food industry. A total of 1501 Canadians from across the country were surveyed in March 2022.

Media Contacts

Dr. Sylvain Charlebois, Director Agri-Food Analytics Lab,
¹û½´ÊÓƵ University
sylvain.charlebois@dal.ca

Janet Music, Research Program Coordinator
Agri-Food Analytics Lab,
¹û½´ÊÓƵ University
janet.music@dal.ca

Download the report: